The importance of data analysis

According with IBM, every day we create 2.5 quintillion bytes of data, and all this information comes through smartphones, social networks, GPS, etc., and who knows how to interpret them correctly, will have a great advantage over the competition.

Due to the large volume of information that is currently available, it is important to take care this information correctly, because something worse than not having information available is having a lot of information and not knowing what to do with it.

With the use of correct data analysis you can re-orientate your data in a much more appropriate way in order to understanding behavioral patterns of your target group and thereby directing a marketing campaign to where it is most efficient.

The use of Business Intelligence (BI) can help with this problem, because it allows generating forecasts and reports that support decision making, and today we can find a great variety of BI software with different applications that can be used in different areas of the company, such as sales, marketing, finance, etc.

It is necessary to take the step and adapt to the new times. Using current technologies allow better data analysis for companies, allowing them to interpret and analyze trends and identify opportunities; which ultimately will lead to better decision making.